The Importance of Branding and Packaging Identity
We are often told not to judge a book by its cover. The fact is, most of us do judge a book by its cover. This is exactly why the packaging of products is so important. What is the look and feel of the packaging? What impressions does it convey to people? Why would people want to buy it, or even pick it up?
Visual appearance does matter a great deal. In fact, packaging is not just an important sales tool to attract customers’ attention. It carries the brand image. Packaging design is the ultimate touch point for product brands. The packaging designer is also an image maker who can give brand performance a much desired boost. A company that sells its brand is primed for success. It has been quite a while since people stopped selling shoes as shoes, beer as beer, or food as food. In this age where consumerism thrives, companies need to sell their brands to stand out from similar products being displayed every day.
This Workshop is conducted by experienced designers and branding experts will educate you on practical applications and considerations for product packaging design, as well as branding strategy for your product to stay on top.
我们经常说不要以封面去判断一本书。但一本书的封面都还是挺关键的，这正因为如此，所以产品的包装是非常重要的。 包装的外观和感觉是什么？它能向人们传达什么印象？什么理由会使人们会想购买它，甚至把它拿起来？ 是的，视觉外观是如此重要。包装不单只是一个吸引顾客注意力的销售工具，它也容纳着一个品牌的形象。包装设计也 是消费产品品牌的接触点。 因此包装设计师也是一个可以给你的品牌突破的形象创造者。好的品牌能帮公司销售产品。一直以来，人早已不再 单在卖鞋，为啤酒而卖啤酒，或者为食品而卖食品。在这个高度竞争的消费市场，公司需要推出自己的品牌，从同类品 牌中脱颖而出。这个品牌程课是由经验丰富的品牌设计师授课。产品包装设计的实际应用和策略，以及如何运用品牌及 包装战略，增加品牌的竞争力。
About orient design & speaker
Established in 1995, Orient Design is a professional award leader in packaging design. We offer practical packaging solutions to match all strategic needs. Our experience and expertise ensure only the best packaging design, enhancing product awareness and marketability. At Orient Design, we match aesthetic appeal with product functionality.
Jackie Tan is the Design Consultant of Orient Design and brings with him 17 years of experience in the design industry. He is widely regarded as one of Singapore’s foremost packaging designers. Jackie was the Chairman of the Singapore Packaging Star Award 2004 and is also a committee member of the Packaging Council of Singapore. Jackie is a judge for the Singapore Press Holdings Newspaper Page Design Award since 2005. He was recently invited to give a talk on Brand & Packaging Design in China, Vietnam, Indonesia, Taiwan and Mongolia.
Who should attend
Managing Director, Marketing Manager, Brand Manager, Designer, Corporate Communications and Sales from all industries and students.
Available dates
Date ：9 Dec 2022 (Friday)
Time : 3pm to 5pm
Venue : orient design studio 69 Ubi Road 1, Oxley Biz Hub One #08-27 Singapore 408731
Tel +65 67025113
Hp +65 8938 3774