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interactive

 

interactive design

When it comes to interactive branding and web-based assignments, our philosophy is that the website should complement the branding strategy and identity, not stray from it. An integrated multi-level communications strategy that speaks in one clear seamless voice is the best approach.

Orient Design commits to interactive design with an emphasis on user goals and experience, and we constantly evaluate designs in terms of usability and friendly applications. To this end, interactive design should first and foremost improve usability and experience. This requires a great deal of research and in-depth understanding of users' needs. Our experienced consultants will work closely with you to customise solutions for you.

Above all, Orient Design believes in exceeding customer expectations and providing an experience that is in very sense satisfying and fulfilling. Below are case studies to demonstrate our philosophy in delighting customers.

 


 

website design: Heng Guan Food is one of the largest Coconut Milk Manufacturer in Singapore, specializing in the Pasteurised of Fresh Coconut milk products with affiliate manufacturing facilities in Malaysia and Batam Indonesia.


Website: Coconut Milk Manufacturer


   
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Website: Clay Pottery Studio


  Clay studio  
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Website: USB Flash Drive


     
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collateral

 

collateral design: Robert Walters is a leading professional recruitment consultancy with 38 offices spanning 18 countries. They place candidates in numerous sectors including: accountancy, banking and finance, legal, information technology, sales and marketing, and human resources. To reflect their business promise, images depicting sun rays hitting the sea were used to represent shining opportunities and a bright future. To give a polished finish, we set dark blue typography against a white background.


   
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washington apple is a popular brand among consumers the world over. Varieties include: Red Delicious, Fuji, Golden Delicious, Gala and Honey Crisp. As the American apple company turned its attention to Singapore and Malaysia, we stepped in to help them jazz up their advertising and promotions. To inject a premium edge to the brand, we changed the white apple trays to black. We added a sleeve to the packaging to enhance its appearance and, at the same time, introduce the other Washington Apple varieties to consumers.


   
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collateral design: Roche is a research-focused healthcare company which develops and provides innovative diagnostic and therapeutic products and services for patients and medical professionals. Roche provides holistic solutions from early detection and prevention of diseases, to diagnosis, treatment and monitoring. We utilised complementary colours of blue and orange to make their brochure more eye-catching. Blue gave Roche a more authoritative feel, while orange was used to convey a refreshing, healthy lifestyle. The white background and a clean, uncluttered look and exuded an overall professional feel.


   
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collateral design: DSM brochure is an international raw materials supplier. Its products and services are widely used in various markets, such as: pharmaceuticals, automotive, electrical and electronics, and paint. For the marketing of DSM’s new shampoo ingredient, we used a Swiss army knife to illustrate the product’s multi-functional characteristics. The unique illustration served to make the brochure more eye-catching.


   
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collateral design: Evian Leaflet is part of the Danone Group, Evian is one of the leading brands of premium mineral water. Evian is synonymous with class, style and purity – so we maintained these distinguishing elements when conceptualising their brochure design. We blended Singapore’s favourite icons, such as the Merlion and Esplanade, into a cool, blue background. Without compromising the typical feel of an Evian collateral, we achieved a localised finish for their Singapore brochures.


   
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collateral design: Plaschem brochure is an established speciality chemical manufacturer. Some of their customers include printed circuit board manufacturers, and semi-conductor and metal finishing companies. To give PlasChem a credible, professional image, we adopted a Westernised look for their brochures. Visuals were simple and uncluttered but stylish. Rich, navy blue was used as the main colour, to signify knowledge and authority.


   
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collateral design: Health Promotion Board prints. Health Promotion Board s the nation’s main driver for health promotion and disease prevention programmes. For the No Smoking Campaign, we conceptualised a pocket-style leaflet – instead of the usual brochure – to give it a fun, hip look. For HPB’s SPARK (Sports, Play and Active Recreation for Kids) campaign, we designed a weight manual with child-like drawings of kids at play printed on the cover. We also put together a brochure on dietary guidelines for adults. Green was used as the main colour, with clean visuals of healthy food, to drive home the message of healthy eating and living. 


   
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collateral design: Joy Bite poster is a Japanese brand of confectionary. In designing their collateral, we used brown shades for the background to represent their signature chocolate snacks. We created cute cartoon-like characters with a speech.


   
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collateral design: NUS calendar The Centre for Remote Imaging, Sensing and Processing (CRISP) is a research centre of the National University of Singapore (NUS). They turned to us for the design of a corporate calendar to be handed out to their business associates. We used NUS’ corporate colours – white, orange, and blue – as the dominant colour scheme. Every month of the year displayed different, sharp satellite images. The result: an attractive calendar for CRISP which symbolised innovation and professionalism.


   
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direct marketing

 

direct mail marketing design

Companies are always searching for direct marketing solutions that help to grow their business without spending big bucks. Direct marketing allows you to speak directly with your customer, and can be a cost-effective and well-targeted method of getting your message across.

Direct marketing is both trackable and measurable.

At Orient Design, we seek to understand your needs and provide customised solutions. When it comes to direct mail marketing, we work with you to market your products and services to potential clients through mail sent directly to them that are personalised, and generate effective call-to-action.

Below are case studies of Orient Design-inspired direct marketing targeted at getting consumer buy-in and attention.

 


 

direct marketing design: Chinese New Year Paper Bag | Mandarin Orange Bag | Chinese New Year Gifts Box. During chinese new year the two mandarin oranges symbolize gold and it was due to the color and the chinese word for mandarin oranges. When one and another visit each other during Chinese New Year, two mandarin oranges are handed to the host and that symbolize that you are presenting the host with a pair of gold offering and before you leave the host house they will present you with two different pairs of mandarin oranges.

To order download order form here or call our hotline @ 9010 4116


   
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direct marketing design: old chang kee mailer. Old Chang Kee (OCK) is a popular snack chain in Singapore which offers a wide variety of finger food catered to local tastes. They commissioned us to design a direct mailer to commemorate the Lunar New Year and launch of OCK’s delivery service. The end product was a pop-up card depicting their Director on a delivery errand. The phrase “Rich Your Doorstep” served to convey a double meaning: an efficient delivery system, coupled with wealth and prosperity for the Lunar New Year.


   
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direct marketing design: Evian press kit Part of the Danone Group, Evian is one of the leading brands of premium mineral water. Evian is known for its understated class, style and purity, so we kept to these elements when conceptualising their press kit. Aside from being aesthetically appealing, we took care in making it functional. The creation of a box-like kit ensured that the contents –Evian bottle, product CD and leaflet – could be nicely stored and protected.


   
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direct marketing design: volvic press kit. Also part of the Danone Group, Volvic is an international brand of mineral water which originates from a volcanic spring. The Volvic Touch of Fruit range is a unique blend of mineral water and fruity flavours. To convey this, we produced images of fruits splashing into water. This not only reflected the brand’s fruity flavours, but also served to create a refreshing feel, in line with the brand image.


   
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direct mailer design for the dumpling festival, from orient design Traditionally, duan wu jie commemorates the death of renowned Chinese poet Qu Yuan. To get in the spirit of duan we jie (Chinese for dumpling festival), we designed a package to contain zong zi –sticky rice dumplings wrapped in bamboo leaves – and presented them out to our business associates. The slits at the corners of the package served to provide ventilation. Images depicting the celebration of the dumpling festival were printed on both sides. These were inspired by the paintings of Chinese farmers, which were known for their colourful and child-like drawing styles. A card in the shape of a bamboo leaf was attached for personalisation.


   
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direct mailer design for go green name card Holder, from orient design We wanted to design a package which would be interesting and useful for our clients – something which people could keep; unlike a flyer, which is usually thrown away. We came up with the idea of a name card holder, with dividers to showcase our portfolio of clients in alphabetical order. Made from foldable cardboard, the name card holder also serves to reinforce a Go Green message, a cause which Orient Design believes in. At the same time, green is a gender-neutral colour which also serves to brighten up one’s workspace. The name card holder proved to be a popular corporate gift among our Clients, and is also available for personalised corporate adaptation.


   
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tel (65) 6702 5113 info@orientdesign.com.sg
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