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packaging design

There are two key aspects in packaging design: physical and aesthetic.

Orient Design specialises in design aesthetics for packaging, which gives your products the extra edge over competing brands.

A good packaging design is the key to increasing the perceived brand value of your product. It acts as the first tool of communication between consumers and the product. By improving the look and feel of your product packaging, we can shape consumer perceptions and influence their purchase decisions.

Unknown to many, packaging design is also an invaluable form of advertising. It acts as a subtle and unique advertising medium, where customers play a part in increasing brand exposure just by carrying your products. An attractive packaging is eye-catching and creates interest among potential customers.

If you are a small company, packaging design is most likely to be your only and most important form of advertising.

At Orient Design, we have worked with both local and multi-national corporations to strengthen their market positions through enhancing packaging design. Below are case studies of how we have helped our clients improve sales and achieve a strong corporate identity.



food

 

food packaging design: New Moon. New Moon is the top canned food brand in Singapore. Its product specialties include abalone, soups and sauces. New Moon wanted a distinctive and contemporary look for its new range of food products. Our challenge was to modernise New Moon’s crescent-shaped logo that has long been a familiar, instantly-recognisable symbol to many.

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  New Moon Brand Packaging Design  
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snack packaging design: Camel peanuts. Camel is one of the top-selling brands for nuts products under Seng Hua Hng, which prides itself in product innovation and quality.  To rejuvenate the brand’s look, we introduced shades of orange to create depth to the packaging. The re-design of Camel’s packaging also factored in functional aspects, and this eventually led to a reduction of their inventory costs. We also widened the transparent portion and added an orange bar at the bottom of the packet, so the peanuts are better framed and look more appealing to consumers.

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  Camel Nuts Packaging Design  
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healthy food packaging design: Earthly Black Garlic. Incorporate with Orient Design to distinguish treasure from mother nature, Earthy Black Garlic. The brand individualized from the components by instead of using plastic, we incorporate the nature touch of rich texture paper. Engaging the innovative technology from Japan, the design absorbed subtle Japanese pattern on transparent container.


  Black Garlic pacakging design  
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biscuit packaging design: 365 holiday season package. 365 biscuit is a Belgium premium desert brand, on the journey the Singapore market, 365 demands a new sleeve design for Asia special occasion. We harmonize the flavor of Chinese New Year and Christmas by injecting their essence into symbol. Red is delicately used as the main key, mixing Western and Eastern culture and maintain the joy and happiness toward the celebration.


  365 brand holiday season biscuit packaging design  
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bak kwa packaging design: Fragrance. Fragrance foodstuff specialises in manufacturing high quality food brand which maintains fresh taste of natural fragrance for longer period of time. With a wide range of product, Fragrance use orange and yellow to identify their brand on the market. Therefore we synchronise the oranges as part of the product to excite the customer.

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  Fragrance Bak Wah Packaging Design  
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bak kwa christmas bag design: Bee Cheng Hiang. Christmas is in the air. This year, Bee Cheng Hiang wanted to bring up some joy with a new paper carrier that can "move". The result is a kinetic bag which will swing the ring image while you walking. But you will also hear the ringing bell sounds from the side. The bag become an attention attacker and there will be no way you can walk without joy during this celebration.


  Bee Cheng Hiang christmas paper bag  
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cooking oil packaging design: Linda Oil. Linda is one of the familiar cooking oil brand in Singapore market. The company approached us with the a brand update challenge but using purely graphic design without changing current packaging. By studying the market, we introduce Chinese name beside their trademark identity. Green and red are the keys colours, help the whole range unify and stand out at the selling point. Finally, the outcome has been die cut in the shape of an oils drop, reviewing the purity of Linda oils and giving the packaging a hint of dimension.


  Linda cooking oil packaging design  
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chicken sausage pacakging design: Ballgus chicken satay. Ballgus, which means "good" in Malay, is a brand built on quality frozen food. The brand was created with a friendly approach using a smiling face concept. Due to the constraint of the production, we maximize the message on the label by balancing between visual image and information.


  Ballgus chicken satay sausage packaging design  
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raw food label design: Sengchoon eggs. As a big player in Singapore market, Sheng Choon grades the important of product's impact at selling points. In order to enhance Sheng Choon Eggs products, we incorporate the brand on the side view. The information is precisely displayed, giving our customer the best understand of the products quality.


  Seng Choon eggs packaging label design  
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can food packaging design: Hosen condense milk. Hock Seng, one of can food distributor leader, creates Hosen condense milk for Singapore market. By understand the important of selling point impact to Hosen, we differentiate them by inject and celebrate the green and fresh feeling of the milk cow farm. Illustration is the key visual creates a modern feeling, help Hosen standout on the shelf.


   
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barbecued meat and floss products packaging design: New Peng Hiang. New Ping Hiang is a B to B company targets oversea trade. The packaging design contain a tourist identity with topical design to represent SIngapore, using strong red to recall the happiness in Chinese New Year.


  New Peng Hiang barbercued meat and floss product packaging design  
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ice cream packaging design: Gelato Roma. Gelato Roma is a new brand of ice cream coming to Singapore with the concept of Italian ice cream cart. Orient Design takes part in final artwork adaptation and prepare the design for a young, vibrant market in Singapore.


  Gelato Roma ice cream packaging design  
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rice packaging design: Paddy King rice package set. Paddy King is the key product of leading rice importers and exporters in Singapore, Hong Lian Gim Kee. Joining the dynamic rice market, Hong Lian Gim Kee introduces a new range of rice, including Basmati rice and imported origin from USA. Orient Design is challenged to upgrade their long history brand and combine new products without distracting exiting range.


  Paddy King Rice packaging design  
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dry goods packaging design: Thai Tai. A Singapore-based dried-food supplier to Thai restaurants, ‘Thai Tai’ is a play on the term ‘tai-tai,’ which is a local colloquial term for ‘ladies of leisure.’ The logo, a cut-out silhouette sporting traditional Thai costume, is complemented by logo typeface with a distinct Thai flavour.


  Thai Tai Dry goods packaging design  
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sauce packaging design: Chng Kee's sauces. offers a wide range of pre-mixed sauces for consumers, and for supply to major airlines, international fast-food chains, hotels and restaurants.  For their products in DFS outlets, our task was to create a novel packaging design which would appeal to tourists and stand out from competing brands on store shelves. We decided on a Peranakan building to represent Singapore’s diverse culture. For the other packaging (as shown on the left), we injected a water-coloured look to bring out the feel of the good old days in Singapore. Besides its aesthetic appeal, the packaging is also functional –folding into a piggy bank, so customers could keep it after consumption.


  Chng Kee's Sauce Packaging Design  
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cracker chips packaging design: Uca. As The Tai Sun strives to provide customer the best of quality, the brand creates a new choice of snacks, Uca unique tapioca crackers. We introduce Uca display the crackers from the side view, embraced the thin and crunchy bite of tapioca. Finally, tapioca benefits are written on top, creates energetic and cheerful peck to Uca.

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  Uca tapioca chips packaging design  
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potato chips packaging design: Cheers Potato Chips.Cheers is a 24-hour convenience store chain close to the hearts of many Singaporeans. It differentiates itself with a youthful, energetic and cheerful brand identity. The new packaging design brings a dose of fun and cheerfulness. It is designed with the different product categories in mind, and can be implemented easily both horizontally and vertically.

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  Cheers Potato chips packaging design  
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cooking sauce packaging design: Prima Taste authentic asia sauce. From a modest flour miller, Prima has grown into a prominent player in the Singapore food and bakery industry. For their line of ready-to-cook sauces, we enhanced the oriental feel by incorporating visual elements like chopsticks and bamboo steamer prints. We also gave each of the flavours a distinct colour and enlarged the visual of the featured dish on the packaging, to create a focal point and a more captivating feel.


  Prima Taste Ready Cook sauce packaging design  
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food packaging design: Shi Le Po. Part of the Singapore Food Group, Shi Le Po produces and sells local food products. To help the brand express its vibrant, local identity, we used bold colours for its corporate logo. For its packaging, we kept to complementary colours of green and red, combined with vivid visuals for memorable product representation.

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China Market

  Shi Le Po  
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soy sauce packaging design: Tai Hua soy sauce. Considered one of Asia’s top brands, Tai Hua Food consistently provides consumers with a wide selection of traditional sauces made from premium, natural ingredients. We polished the Tai Hua logo by making the English words more distinct, with a wide, bold font. This complements the original style of the Tai Hua Chinese characters. A red hue was added to the logo, to convey a warm, homey feeling suitable for food brands.

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  Tai Hua sauces packaging design  
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food brand design: Liang Pin. An established distributor of dry goods with years of experience under their belt, a key objective of the logo makeover was to create an updated image while retaining its traditional appeal. The logo takes the form of a stamp, conventionally known as a symbol of acknowledgement and approval. Coupled with the brand’s name, Liang Pin, which in Mandarin, carries a connotation of superiority in rank and quality, the logo delivers a message of premium quality goods.

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  Liang Pin raw food packaging design  
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honey packaging design: Yummi House active wild honey. The special edition of Yummi House Active Wild Honey is made memorable and unique with the concept of enjoying premium wild honey from the comforts of home. Foil matt finish gives the packaging a texture akin to the tree bark, drawing the consumer into the illusion of entering the forest with the opening of the packaging.


  Yummi House wild honey packaging design  

  Yummi house honey packaging design 2  
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dim sum packaging design: Yum Cha. is an award-winning Dim Sum restaurant located in the heart of Chinatown in Singapore. Its original logo was dull and dated, so our task was to rejuvenate their corporate identity. Using the literal meaning of the term ‘yum cha’ (which means drinking tea), we incorporated visual elements of a teapot and oriental colours like maroon and chrome, to give the brand a traditional look and feel. For their takeaway boxes, we printed bamboo textures onto the background to represent Chinese steamers, which are synonymous with Dim Sum delicacies.


  Yumcha packaging design 2  
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pastry packaging design: Tong Heng.Chinese confectionary is well-known for its tasty, traditional pastries. We designed its logo to resemble a Chinese seal, to allow for easy brand recognition. Tong Heng also uses confectionary boxes for festive and wedding occasions. We used deep gold and red shades for the boxes to portray a premium image for the brand. On the shop front, we modernised the interior by printing Chinese tales of traditional pastries on glass.


  Tong Heng moon cake packaging design  
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sweet packaging design: GB Nougat. Golden Boronia nougats initially planned to have the entire brand name spelt out on their packaging packs. However, we worked with them to revise this approach. It was felt that the abbreviated version, GB, would make for easier brand recognition in the international market. We gave the logo vivid colours, and produced new images of the nougats. The new packaging has a transparent portion in the shape of nougats, to make the product appear more appealing to consumers.

Australia Market

  Nougat sweet packaging design  
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frozen food packaging design: Farmpride. is one of the main brands under Singapore Food Industries. It offers a wide range of convenience foods to meet the get-up-and-go demands of today’s households. They key challenge was using its dated brand name to create a modern appeal. We started by giving its packaging a Christmassy look and feel, using warm colours and rich themes to bring across a homey, country-like mood. Vivid visuals of food dominate the face of the box, for stronger product representation.


  Farm Pride frozen food packaging design  
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dried food packaging design: Chef dried food. The revamped design marries a touch of modernity and freshness with original flavour of the brand. The illustration is simplified and complemented by the banner in a deep shade of royal red, which adds an air of prestige. The end result is a polished, updated look that appeals to new consumers while retaining its familiarity for the existing consumer base.


  Chef vegetable packaging design  
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cookie packaging design: Mama's Oven. The Cookies Factory  is a premier cookies and biscuits manufacturer with more than 20 years experience in crafting exquisite products. We collaborated to created Mama's Oven, celebrate Madam Lim's traditional recipe since 1971. Started by incorporating visual elements of cookie mold into Mama's Oven identity, we bring back the kitchen feeling and created a distinguished pattern for the brand. Using a warm and homey tone of color from the graphic elements to container, Mama's Oven packaging is designed uniformly, helping the brand share the family delicious treat. 

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  Mamas Oven cookie label design  
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beverage & instant drinks

 

cocktail packaging design: Raffles Hotel Singapore Sling package. Raffles Hotel is where the famous Singapore Sling was created. The package portraits the hotel's unique intoxicating blend of luxury, history and colonial ambiance.


  Raffles Hotel Singapore Sling cocktail packaging design  
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water bottle packaging design: Life bottle. A prominent product in Singapore market, Life water has always be synonymous with quality at affordable prices. We remained the iconic deep blue of the brand with a touch in detail.Orient Design also recreated Life packaging using symbol represent the cycle of water, recall customer about the green source and fresh quality of Life.


  Life Water packaging design  
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water bottle label design: Unity Water bottle. Unity Water is a part of Unity wide range of house brand. With a good understand of the crucial printing technique, Orient Designs introduce the transparent U sharp. This little touch created a lively and dynamic feeling to the packaging. The challenge was also lays in the restricted bottle choice. Finally, we came up with a design with an anti-sloppy fraction surface, and handy shape for carrying.


  Unity water bottle label design  
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tonic drink packaging design: Doc Cheng tonic water. is a brand of ginseng tonic water which was in need of revitalisation. We freshened up the packaging by giving contours to the bottle, making it resemble the shape of a ginseng. The result: a cleaner and more modern look, so it has stronger appeal for younger consumers. To put in a subtle but unmistakable nostalgic touch, we added a bottle sleeve with images of people from a bygone era.


  Doc Cheng tonic water packaging design  
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mineral water bottle packaging design: Pere Ocean minerial water. A Singapore-owned company, Pere Ocean was a pioneer in the local bulk bottled water and cooler rental industry. The company decided to refresh its brand when sales started sliding. We carried out field studies for Pere Ocean, and uncovered the main problem: its bottles did not stand out on the store shelves. We designed their logo to resemble ocean waves and gave it a 3-dimensional look. Lifestyle illustrations were added on the translucent bottle sleeve, to inject an avant-garde feel.


  Pere Ocean mineral bottle design  
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mineral water packaging design: Blue Star mineral water. Formerly 2dang, the Indonesian brand has transformed into Blue Star after a complete brand makeover. The hallmark of Blue Star is water that is bottled from springs and Earth’s natural underground foundations. With this unique selling point in mind, the concept of spring water flowing seemingly directly into the bottle for the label design was born. Coupled with the new bottle design featuring the user-friendly ‘flip cap,’ Blue Star, which has an easily recognisable name, achieves a strong brand differentiation that has contributed to an increase in awareness and sales.

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Indonesia Market

  Blue Star mineral water packaging design  
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water packaging design: Evian. Evian is a brand of luxury mineral water from France. As a special press kit, we designed the packaging with the target to adapt Evian Identity and spirit in minimalism and elegant but young and vibrant.


  Evian water packaging design  
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alcohol label design: Walton Whisky tabel. Walton Whiskey was inspired by Walton street, the Oxford long history street, to introduce distilled British beverage to Asian. The whiskey label design encountered the imperial touch by adopt the emblem shape and the royal horse in the key visual. We also bring back the delicate type design from the 18th century on gold foil printing technique.


  Walton Whisky packaging design  
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wine packaging design: 181 wine bottle. 181, an easy-to-recall brand name, is a new drinks for celebration in Malaysia market. The label deigned with the abstract stripe, represent happiness and delighted life for general consumer.

Malaysia Market

  181 wine packaging design  
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liquor packaging design: Char D'or hard liquor. Char D'or is a new player in China liquor competitive market. By a fully research on the brand and wine, Orient Design collaborated to come up with the new label design. The outcome inspired from award winning belt to celebrate Char D'or premium quality. The design exposed a large area, create a strong visual impact which differentiate the bottle at selling point.

China Market

  Char Dor hard liquor packaging design  
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beverage packaging design: Bochile wine. Mapuches- a native Indian tribe ,that still lives in Southern Chile, fought against the Spanish conquerors for 300 years between the XVIth and XIXth centuries. This great achievement has been possible thanks to a treasure and one of Chile’s best kept secret: the “Maqui” berry superfruit, provide the Mapuches the needed vitality, strength and wisdom to fight the conquerors. Bochile was created to share with the world the story of Maquches tribe and Chile pleasure gem.

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China Market

  Bochile wine packaging design  
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Vietnamese coffee packaging design: Umixx coffee. Umixx was created to express Vietnamese coffee rich essence to global consumer. We started from focusing on define the unique brand name by using sharp curve and well-crafted identity design. Through studying Vietnam coffee culture, we adapt glass cup into main visual to differentiate the brand from the market. Icon of Vietnam country scene and national flag were casted on Umixx packaging to enhance recall of product origin.


  Umixx Vietnamese instant coffee packaging design  
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coffee packaging design: Mac coffee. Russian leading instant coffee brand, MacCoffee, launched a new strong range: Max 3in1. In order to distinguist Mac coffee from competitor, we carefully studied Russian market and came up with an unusual angel shoot of the coffee cup. Inspired by the drinking coffee experiences, we capture a vertical shoot of a coffee cup, reflecting MacCoffee's rich aroma and premium quality. The outcome create a strong visual impact, helping Max 3in1 the number one spot year after year in Russian coffee lovers.

Russia Market

  Mac 3 in 1 coffee packaging design  
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tea packaging design: Gold Kili red date tea. Gold Kili embodies over two decades of great tasting instant beverages. In design packaging for Gold Kili, celebrating traditional tea is our top priority. Gold texture material helps us demonstrate the tradition with a touch of premium. The cup shape enhance the identity of the product on shelf, but also remind us the old style joy of Chinese tea.


  Gold Kili red date tea packaging design  
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herbal tea packaging design: Tree O' Life. In order to create a new brand name for South East Asia market, Arete and Orient Design developed Tree of Life. The identity reminds us that health is in our reach by implied the hand visual to form up the tree. With the main ingredient extracted from sea berries, Tree of Life is a special supplement for health.

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  Tree O' Life herbal tea packaging design  
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tea package design: Nutra Pro yerba mate tea. Orient Design collaborated and created the new brand, Yabamate Tea, a new bevergae origin from Argentina imported by Nutra Pro. We involved Argentina significant serving style as the key visual, which distinct Yabamate Tea on the selling point.


  Nutra Pro Yer  
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tea packaging design: Blue Earth green tea. is a Vietnamese brand of green tea. BlueEarth wanted a natural, organic look and feel for its products. We created a soothing and serene look by using refreshing colours like white, blue and green. The aim was not only to be seen as a brand of green tea, but also to come across as a lifestyle product for today’s generation – a drink which is consumed when one needs to de-stress and relax.

Vietnam Market

  Blue Earth tea packaging design  

  Blue Earth tea packaging design 2  
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pharmaceutical

 

pharmaceutical packaging design: Tiger Balm ointment. A popular brand worldwide, Tiger Balm ointment and its product extensions are renowned for invigorating the body and soothing body aches effectively. For its neck and shoulder rub, we designed a retail pack which provided our Client with a structured solution for display and warehousing. Black was used as the main colour to give the product a modern and sophisticated look, while complementing the brand’s trademark orange shade.

  Tiger Balm packaging design  
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vitamin packaging design: Unity Singapore. In a market saturated with competing brands, the challenge of this exercise was to give Unity a simple, straightforward, yet distinctive look that was immediately identifiable with the Unity brand. The result is an eye-catching colour scheme on the packaging that gives the brand a fresh and vibrant image, giving the products a leading edge when it comes to differentiation from the competition.

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  Unity Vitamin Packaging Design  
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pharmaceutical packaging design: Guardian. As a giant retail chain in Singapore, Guardian is firmly positioned as a pharmacy with beauty and health brand. The key challenge was for their house-brand of products to compete with established brands. We kept to a clean, basic style for the packaging, using focused shots of the limbs to create a better visual impact. We took Guardian’s corporate navy blue and added shades to give the packaging a 3-dimensional look.


  Guardian pharmaceutical packaging design  
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pharmaceutical packaging design: First Choice plasters. Part of Dairy Farm group, First Choice is a trusted brand in Singapore market. The new packaging for plaster series is designed to synchronize with the whole brand identity. By integrating with the main visual, the design simply speak up the function of each range, create a clean and friendly feeling.


  First Choice Plaster packaging design  
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scalp lotion packaging design: ICM Pharma lotion. Growell is a new Scalp Lotion elaborated by ICM, one of the largest local pharmaceutical manufactures in Singapore. The packaging, however, developed differently from clinical look of other range. We shaped a more premium feeling for the design by minimize use of graphic elements. Finally, silver hot sampling gives the whole design a prime touch and attracting look.


  ICM Growell pharmaceutical packaging design  
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herbal medicine packaging design: Ortagard. As a new produce from Herbal Empire Corporation, Ortagard demand a new packaging look inspired by Swedish design, which help them emerge from the market.

We introduce colour code to differentiate Ortagard wide herbal range. For the first time, Ortagard logo changes colours accordingly, this adventurous move helps refreshing the brand and created a new dynamic look for the company.


  Ortagard herbal medicine packaging design  
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traditional Chinese medicine packaging design: Eu Yan Sang. is an established and reputable healthcare brand with core focus on Traditional Chinese Medicine products and services. To reinforce its credible image ad international standing, we added a contrasting white bar at the top of the packaging. The box was designed to resemble a Chinese practitioner’s book of herbs. These two design features serve to create a modern look and feel for the brand, without compromising on the product’s Chinese oriental roots.


  Eu Yan Sang Cordyceps packaging design  
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health supplement

 

health supplement packaging design: Kordel's packages. Kordel's is one of the leading health food supplier for a wide range of food and nutritional supplements. We comprehend each category and use green, yellow and orange color to differentiate them. Vivid key visual create a strong impact, yet consistency throughout the whole range.

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  Kordel's health supplement packaging design  
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health supplement packaging design: Redoxon. Redoxon is the worldwide famous brand under Bayer. As the brand makes way to Asia market, Orient Design cooperage to help Redoxon localise the full range. Our challenge was to ascertaining the consistency of packaging production quality.


  Redoxon  
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ginseng supplement packaging design: Avalon american ginseng slice is a health and beauty brand which harnesses technological innovation in the manufacturing of its products. The Avalon American Ginseng Slice needed a modern look for its packaging, without sacrificing its origin as a form of Chinese medicine. We gave the box packaging a white outline with a square identity, to convey a clean and young image for the brand. A ginseng silhouette imprinted in the background gives consumers a better understanding of the product, without compromising on the packaging’s aesthetic form.

China Market

  Avalon ginseng packaging design  
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health supplement packaging design: BorschMed lingzhi powder capsules is a leading provider of Traditional Chinese Medicine supplements. Their products can be consumed on-the-go, to meet the demands of today’s busy working professionals. To give the brand a premium positioning, we gave the packaging a gold band and subtly dusted gold paper, to bring out brand’s Chinese roots. The picture of the linzhi is deliberately made less obvious, to enhance the brand’s premium image.


  Borsch Med Lingzhi packaging design  
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sport supplement packaging design: GMC Masque. Under GMC wide scope of health care supplement, GMC Masque liners is a new sport formulas, dedicated for sport lovers and athletes. In order to express the energetic essence, we introduce the strong colour such as orange. A subtle visual of human behind to remained attention on heavy information and the brand.


  GMC sport supplement packaging design  
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health supplement packaging design: Lifestream cordyceps. Leading distributor of Japan pharmacy products, Lifestream establishes a new range Cordyceps Stroma. The objective challenge for the packaging design is a huge load of information, which is differentiate the product from other Cordyceps range.


  LIfeStream Cordyceps packaging design  
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bird's nest packaging design: Yummi House bird’s nest. Yummi House Bird’s Nest packaging comes in a beautifully crafted box with gold finish, befitting its premium nature. Designs of white batik can be found throughout the packaging, symbolising the elements of nature in an aesthetically pleasing manner. Packaging for the 100g Bird’s Nest is conceptualised in a similar creative vein, with a see-through turn-able cap on an understated UV varnish. This look gives the product a refreshingly different viewing dimension.

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  Yummi House birds nest packaging design  
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bird's nest bottle packaging design: Eu Yan Sang bird's nest. Eu Yan Sang is a long history traditional Chinese Medicine global healthcare company, with a modern scientific perspective. The brand allows oversea customer to benefit from their product with their convinience mini bird nest. Our execution lays on suggesting customer enjoy one easy teaspoon of bird nest everyday. And for the background, we recall the traditional by using a soft blurred chinese calligraphy background, yet keeping an overall elegant and premium look of Eu Yan Sang brand.

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  Eu Yan Sang Bird's Nest packaging design  
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bird's nest packaging design: Dragon Brand bird's nest. is a member of the Kim Heng Group, Dragon Brand is the leading premium brand of bird’s nest in Singapore. Following requests from its customers, Dragon Brand decided to launch its new line of mini bird’s nest bottles packaged in the form of a gift box. We developed an adjustable internal nesting for the box, to give flexibility for packing combinations of normal and smaller-sized bottles. Rich gold was used as the dominant colour scheme, to make the gift box appropriate for any occasion – even during festivities like Christmas and the Lunar New Year.


  Dragon Brand Birds nest packaging design  
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mini bird's nest packaging design: TruLife. The revamp for TruLife bird nest refreshed the existing packaging with a totally new approach. We used strong curves inspired by the shape of bird's nest to concentrate on the brand and help TruLife stand out at the selling point. The unappealing photograph was replaced by a well serving suggestion portion with the bird's nest floating inside. Nevertheless, the old graphic element is polish on the solid blue background, engaging consumer with the new modern packaging design.


  TruLife mini bird's nest packaging design  
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health supplement packaging design: Bioherbs. uses the extract of cordyceps to enhance immune systems. The brand name was developed by OrientDesign, to clearly position it as a Chinese pharmaceutical brand. The challenge was to give the packaging boxes an uncluttered look, while incorporating several key product descriptions. We used black as the main background colour and smaller fonts for the words, to create a spacious look. The end result was a revitalised look, to better reach out to BioHerbs’ target consumers.


  Bioherbs Cordy packaging design  
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Cosmetic & fashion

 

cosmetic packaging design: Haach. As a touch of the classic quality for nature beauty, Haach cosmetic packaging used coper metallic matt print on texture paper. The brand became more subtle as the logo get smaller and labeled at the bottom, give space for the product present. This design brings out Haach elegant beauty and the brand exquisite quality.

  Haach beauty packaging design  
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facial cosmetic packaging design: Alflador. Alflador is a brand serving MLM market with experience and quality promise. We insert Alflador's raw natural material, seaweed, from deep ocean as our key visual. The abstract photograph remains the deep sea energy and pure extracts, yet generate the classy feeling and concentration on Alflador brand.


  Alflador cosmetic packaging design  
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beauty product packaging design: Arete. The name Arete originated from the ancient Greek culture is selectrf for its symbolism of beauty, virtues and excellence, derived from the Greek goddess of the same name. Arete became the perfect identity for Herbal Empire cosmetic range. We extracted the elegance touch of Greek decoration, and infuse it with the modern sleek design. Arete became a new beauty celestial in Singapore cosmetic market.

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  Arete cosmetic packaging design  
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facial cosmetic packaging design: FIL facial product. Fil is the house brand of Haach beauty salon, targeting the hi-end market. The packaging celebrate simplicity using foil paper which reflect light purple matching the sense. The logo created using laser foil reflect different hint of color, create a modern dynamic touch within a simple design.


  FIL facial packaging design  
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clinical cosmetic packaging design: Skin Matrix is a line of clinical skincare products targeted at medical professionals and dermatologists. In designing SkinMatrix’s packaging, we therefore created a minimalist look, with comprehensive product description. We added small but significant touches, such as different colours and typography in the interior of the box. Overall, this gave the product a modern and refreshing look and feel.


  Skin Matrix cosmatic packaging design  
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fashion brand packaging design: Hilly. Upgrading Hilly brand, we highlighted the brand's spirit by creating a pattern using their own logo. Special printing technique such as vanishing casted a new hidden dimension on the packaging, celebrate the elegant and classy spirit of Hilly brand.

  Hilly cosmetic packging design  
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cosmetic packaging design: Firma. Inspired by collagen, the most important ingredient behind soft, supple skin, the concept of Firma’s interior design is fluidity. The white and grey typography gives the logo a clean and classy treatment while projecting a sense of avant-garde serenity. The circular loop motif is inspired by the triple helix found in the composition of collagen.

Hongkong Market

  Firma packaging design  
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cosmetic packaging design: Bellewave skincare is a prestigious brand for skincare and cosmetics. As a local brand aspiring to build an international reputation, our design had to reinforce BelleWave’s image of being technologically forward. To achieve this, we gave the products a sleek metallic finish, with comprehensive product descriptions. Clean and simple fonts were used for the typography to convey a sophisticated feel. Additionally, we proposed using different colours to differentiate the various product families under BelleWave, while maintaining a consistent design style.


   
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FMCG

 

powder detergent packaging design: Topload Spin. As a part of UIC corporation, Spin is a well know detergent brand in Singapore market. Bring out a totally new look for the brand, we apprise using metallic background while maintain the distinct spinning arrow. New features of Spin are introduced by using icon system at the bottom, helps consumer quickly understand the products.


  Topload Spin Packaging design  
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dish wash liquid packaging design: UIC Big Value packages. UIC corporation is one of the iconic manufacture of powder detergent in Singapore and Malaysia. As UIC introduce a new transparent packaging, transparent container which effectively expose their product, we help UIC by refreshing their label. The new design showing clean and sparkling kitchenware, demonstrating the product wide range of usage. As UIC is a green and eco friendly product, the background use various green leafs, create depth and lively feeling.


  UIC dish wash packaging design  

  UIC Big Value dish wash packaging design  
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compact detergent packaging design: Compet detergent. Upgrading UIC compact packaging, we applied an innovative 3D font treatment on metallic background, helps the product shine and stand out. Yet, the design maintain the brand familiar curve identity, connecting customer with the brand long trusted renown in the market.


  UIC detergent packaging design  
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liquid detergent packaging design: UIC Big Value concentrated. Liquid Concentrated Detergent, another well know in the market product from UIC corporation. To differentiate the brand on shelf and improve selling point impact, the key visual is using strong and dynamic power icon spinning at the center view. Updated from the past design, the content information treated with bold and shape text, created the product's energetic and powerful quality feeling.


  UIC Big Value liquid detergent packaging design  
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groceries

 

tissue packaging design: NTUC Chinese Newyear tissue. NTUC embodies over thirty decades to embrace Singapore's living experience. With a great great selection of products, each in-house brand from NTUC has a unique character. Incorporate with Orient Design, we continuously invest in understanding each category and maximize the product reliability and impression.


  NTUC Chinese Newyear tissue packaging design  
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tissue packaging design: MOOD facial tissue packages. Under the trusted brand Beautex, Mood tissue approaching the market with a brand new perspective. Targeting general market from office environment to family customer, the design demand an elegant look, test neutral and friendly. To differentiate from ordinary market which mostly using flowers, we come up with a new solution, the key visuals are various kinds of green leafs. The solution maintain the green and fresh feeling, yet widen the consumer scale.


  Mood tissue paper packaging design  
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pocket tissue packaging design: PASEO tissue packages. As a well know player in toilet paper market, Paseo reached to pocket tissue consumer with a new range. Beside general usage, Paseo introduce the balance PH, designed especially for ladies's need. Orient design introduced matt black colour which avoided the brand to be blend in the cliche clinical, florist or illustration style. The side and centre are intentionally designed different, the core area was resembled for the brand. We also elaborated the iconic curve from the toilet roll, combine with pictogram the differentiate three range. Finally, the design approach a more contemporary solution by using typography to inject all the function but retain focus on on USP.


  Paseo pocket tissue packaging design  
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baby product

 

infant product packaging design: Pigeon infant care. is an established brand for mother and infant care products. We combined the elements of practical functionality with aesthetics, to achieve an adaptable and flexible design for Pigeon. The new and improved packaging is a see-through box with adjustable dividers. The design proved to be very cost-effective, as it significantly reduced inventory and printing costs for Pigeon.

Japan Market

  Pigeon infant care packaging design 2  

  Pigeon infant care packaging design 3  
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tobacco

 

tobacco packaging design: various Brand. Packaging design for diverse potential regional market, capturing various target consumer with different key visual mood.

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  Jezz tobacco packaging design  
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electronic

 

auto parts packaging design: Gogopal GPS navigator. Gogopal is a Malaysia brand supplying GPS navigator. The design focus on the key image, a wide road with clean and green view, bring out the movement and dynamic feeling as moving on highway. Featured function listed in icon at the conner, easily understand for consumer usage.

Malaysia Market

  Gogopal GPS packaging design  
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bulb packaging design: IsunU light bulb. Introducing IsunU, a new player in energy saving light bulb from German, by studying and understanding the market, Orient Design resolved to capture the product from an uncommon angle. By photograph the bulb at low view, we present IsunU unique ventilation feature which help cool down the bulb and expand it usage.

Malaysia Market

  IsunU light bulb packaging design  
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industrial

 

automotive belt packaging design: Autowérk automotive parts. Autowek is a supplier of automotive parts. Although its products are of good quality, they were underperforming in terms of sales. This was due to its weak packaging, which failed to instil consumer confidence. We added quality-assurance labels to help establish the credibility of Autowérk’s products. Additionally, we made their products more eye-catching by using a contrasting combination of green and black for the packaging.  


  AutoWerk timing belt packaging design  
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industrial packaging design: Gates automotive parts. Gates is one of market leader in manufacturing timing belt from Japan. By carefully study and character of the brand industry and a the huge product range, we understand Gates demand a graphic system supporting them to categorize products. Blue and Green help distinctive two category line. As the product will be stored on shelf and expose the side, we use a label system with increased font and number size at the bottom to help our customer easily pick the one they need. This design decreases inventory cost and improve flexibility in labeling for Gates.

Japan Market

  Gates timing bell packaging design  
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tel (65) 6702 5113 info@orientdesign.com.sg
 
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