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Brand Management Training Course

About Orient design
Orient Design is a cross-disciplinary Brand & Design consulting agency. We come with ground experience in the complex and culturally diversified conditions of this regional market. Our exposures also provide an in-depth understanding of each unique market environment essential for the strategizing process, to meet the business and marketing objectives of our clients.

About Training Facilitator
Jackie Tan is the founder of Orient Design and brings with him 20 years of experience in the Brand & Design consultancy industry. He has become a force to be reckoned with in the industry. His creative ingenuity and far-sightedness for the business has ensured the continued success of Orient Design. Under his stewardship, Orient has consistently broken grounds in the industry and gathering themselves awards from Singapore and International.

Jackie was the Chairman of the Singapore Packaging Star Award 2004 and is also a committee member of the Packaging Council of Singapore. Jackie has been appointed as a judge for the Singapore Press Holdings Chinese Newspaper Page Design Award and has played the role of an external examiner at the Nanyang Academy of Fine Arts. He had been invited to give a speech on Branding in China, Taiwan, Indonesia, Vietnam, Mongolia. Invited by Spring Singapore, FRIC, EDB, SFMA etc., to give talk in their seminar about branding.

Course Benefits
This two days Brand Strategy training course is designed to help professionals to gain a thorough understanding about the brand direction of their company.It uses creative and strategic thinking skill to help delegates to define their unique set of brand management protocol.

To understand the role of brand management and its relationship which will complement in areas of functional marketing and product management. Learn strategies to strengthen your brand in order to develop and maintain customer relations. Increase industry effectiveness as a brand manager. Ensure that brand promise and service delivery reinforce each other. Identify ways to measure and grow your brand.

The training covers the roles and responsibilities of brand management, and how these are evolving over time, the key organizational interfaces. The course provides all prerequisites, training, suggested readings and supplemental information.

Who should attend
Business Owners, Entrepreneurs, Directors and Executives personnel that involved in Brand & Marketing issues.

Day 1
Section 1: What is Brand?

1. Brand history
2. Types of branding & brand name category
3. Your branding pyramid
4. Brand Vision
5. Brand Mission
6. Brand Proposition
7. Brand research methodologies and approaches
*Live case study examples, work sheet & sharing section

Day 1
Section 2: How to develop a brand?

1. The example of world brand identity transforms
2. How to develop brand essence & reposition a brand
3. The various types of brand names
4. What is brand architecture
5. How to create a strong brand identity system and standards
*Live case study examples, work sheet & sharing section

Day 2
Section 1: How to Manage Brand ?

1. The primary responsibilities of brand manager
2. What is important to know about managing brand ?
3. How to manage a brand identity?
4. How to use internal communication to align the brand?
5. How to develop a brand building organization and transform employees into brand champions?
6. Using internet & social media to build brands.
7. How to extend a brand?
*Live case study examples, work sheet & sharing section

To register, please contact us for more information.

tel (65) 6702 5113 info@orientdesign.com.sg
Orient Design Pte Ltd -  69 Ubi Road 1, Oxley Bizhub 1, #08-27, Singapore 408731