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Premium Gourmet Food chain indentity Design
Brand Design Packaging Design  

Premium Gourmet: Restaurant and gourmet store identity design.

A brand revamp was needed to strategically establish its “premium” image and status for this store in the upmarket district of Ho Chi Minh city. Change of signage and application of department identities to project a standard of fine living and service were introduced along with store directory, furnishing, lighting, publicity material and packaging. The brand architecture was also devised to accommodate each department identity as a standalone sub-brand even outside the main location.

  Premium Gourmet logo  

  Premium Gourmet ads  

  Premium Gourmet application  

  Premium Gourmet packaging  

  Premium Gourmet store  

  Premium Gourmet store 2  

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