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Jackway Industrial Printing Company Identity Design
Brand Design Packaging Design  


Jackway Industrial Printing Identity Design.

Jackway Convertor is a manufacturer of flexible and customisable packaging materials based in Singapore. An extensive market study revealed that the old Jackway Convertor logo projected a dated image, in contrast with more sophisticated designs of the competitors. The final design is simple and futuristic, reflecting the brand’s forward-looking spirit and cutting edge attributes. The grey and red colour scheme brings out the ‘J’ in the logo, which resembles the drum of a printer and a plastic in print.


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