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Ibake bakery identity design
Brand Design Packaging Design  


Ibake bakery brand design.

Prima’s new premium bakery is given a vibrant and contemporary look and feel. The stylised wheat kernels from the parent logo are shaped into a flower and incorporated into the iBake logo. The flower motif is derived from the word ‘flour,’ which originated from the word ‘flower.’ The flower petals spread out in 8 directions, symbolising the proliferation of iBake outlets around the region to satisfy the appetite for premium quality bread.

The grey and ochre colour combination reflects the products’ main ingredient, wheat grain. This also heralds the origin of the golden field of wheat and its superior quality. The logo type font matches the curves and flow of the main motif while maintaining a modern and clean image.


 

ibake pattern

 

 

ibake bag

 

 

ibake packaging

 

   

 





DESIGN PROPOSAL 1
The design approach is bright, vibrant and contemporary, projecting an air of prestige for this premium pastry brand. The swirl element, a continual evlvement that represents the ever changing environment and a break away from the usual traditiona standards and a promise of "new" taste and experience.

ibake packaging

 

 





DESIGN PROPOSAL 2
The identity is strategically designed to stir away from the conventions of a typical bakery logo. This design evokes a trendy and lifestyle look and feel to iBake. The brand becomes an unique experience of exquisiteness, liberty of Individualism and new social language.

ibake packaging

 
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