Prima’s new premium bakery is given a vibrant and contemporary look and feel. The stylised wheat kernels from the parent logo are shaped into a flower and incorporated into the iBake logo. The flower motif is derived from the word ‘flour,’ which originated from the word ‘flower.’ The flower petals spread out in 8 directions, symbolising the proliferation of iBake outlets around the region to satisfy the appetite for premium quality bread.
The grey and ochre colour combination reflects the products’ main ingredient, wheat grain. This also heralds the origin of the golden field of wheat and its superior quality. The logo type font matches the curves and flow of the main motif while maintaining a modern and clean image.