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Deutsche Chem Identity Design

Deutsche Chem is an alliance between Singaporean and German company in innovation industrial chemistry solution. The objective is to create an identity that presents the Chemistry Industry and German technology.



 

Design Proposal 1
CONCEPT 1: Chemical bonding from the hexagonal shapes in chemical formulas are represented by the 2 line symbols that forms “D” & “C” . Uniquely altered D & C in reversed direction for typeface gives a distinctive style that links to the symbol created.



 

 

Design Proposal 2
CONCEPT 2: During certain chemical reaction, the solution changes colour from one to the other when solution are being mixed. And the movement of the test tube interestingly created a shape which represents an atom. This unqiue symbol created portrays a modern look and signify the technological advances in research and development industry.



 

 

Design Proposal 3
CONCEPT 3: The idea of the logo came from the hexagonal shapes in chemical formula. Chemical bonding from the hexagonal shapes in chemical formulas are represented by the 2 symbolic shape that forms “D” & “C” . Bold and square typeface are specially chosen to match with the style.



 

 

Design Proposal 4
CONCEPT 4: The idea of the logo came from chemical bonding in between molecules. Different coloured circles represent the different chemical element in the molecules. And the molecules are position in a certain angle and manner which forms a “D” & “C” within.



 

 

Design Proposal 5
CONCEPT 5: Top view of test tubes in a rack.



 

 

Design Proposal 6
CONCEPT 5: invisible test tube, dots represent chemical reactions, dots form the shape of a test tube.



 

   
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